The ambition is to enable 5.2 million farmers to plant 2.42 billion trees in the Cauvery River Basin
Cauvery Calling is a first of its kind campaign, setting the standard for how India’s rivers – the country’s lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river and transform the lives of 84 million people. The stream of action is widening evermore. The impact we have already seen in the pilot years in terms of soil quality, groundwater sequestration, improved farmer income and the benefits of increased green cover, are all on road to being demonstrated exponentially with this massive on-ground movement.
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