
Foe each 60 cents donated, a tree will be planted to rejuvenate a dying river in southern India.
Foe each 60 cents donated, a tree will be planted to rejuvenate a dying river in southern India.
Cauvery Calling is a first of its kind campaign, accredited by UN Convention to Combat Desertification (UNCCD) setting the standard for how rivers – our planet's lifelines – can be revitalized. It will initiate the revitalization of the Cauvery river and transform the lives of 84 million people who depend on the river for survival.
This will have the triple benefit of improving soil health by replenishing organic content in the soil, reviving the river and groundwater levels by increasing water retention and boosting farmer income via agroforestry.
For each 60 cents donated, a farmer will plant a tree in the river basin.. Donate a tree for a better future for all!