Back to Conscious Planet Homepage

Isha Gramotsavam, a unique celebration of the land and culture that has nourished thousands of generations of people in this part of the country.

Gramotsavam literally means "celebration of the village" and this has been the focus of a number of Isha's carefully designed interventions aimed at bring health, wellbeing and prosperity to the rural masses, which accounts for 75% of the country’s population.

How We Do It


The Problem

60% of the rural sector falls in the working-age group. Unfortunately, the rural spirit is withering away  against the onslaught of unviable agriculture and a non-inclusive growth path. The rural youth find  themselves engulfed by abject poverty and become addicted to tobacco and alcohol.


Our Solution

It is our endeavour to rekindle the rural spirit and bring back the celebratory mode in the rural community.  This has been successfully implemented by initially involving rural people in sports, Yoga and rural festivals like Isha Gramotsavam.

To begin with, Gramotsavam is a feisty annual celebration in the villages of Tamil Nadu through Isha’s initiative Action for Rural Rejuvenation.

A month-long celebration of sports which culminates in a two-day mega event, the most prominent aspect of Gramotsavam is the grand finale of the "Isha Rejuvenation Shield" tournaments – men's volleyball and women's throwball, as well as kabbadi for men and women – with the participation of thousands of people from various parts of Tamil Nadu.

A rural food festival, rural cultural festival and concerts by the Sounds of Isha enrich the event and showcase the culture of the land – a rarity in these days of wanton urbanization. It is a celebration of village life showcasing the essence of rural Tamil Nadu through an elaborate display of rural games, art, drama, dance, music and food specialities. The event highlights the role of sports in rural life by featuring the final rounds of a state-wide inter-village sports tournament.

Sachin Tendulkar presided over Isha Gramotsavam in 2015 and appreciated the efforts taken up by Isha in taking sports to the villages. Over 12 lakh people have been rejuvenated through Isha Gramotsavam since 2004.

In 2018, Gramotsavam sports teams from Tamil Nadu, Andhra Pradesh and Puducherry participated in the tournament. For 2020, Gramotsavam will include teams from Tamil Nadu, Puducherry, Karnataka, Telangana, Andhra Pradesh and Kerala.

Success stories

7 stories Isha Gramotsavam

Story of Nagamani

Three Generations of Champions

Nagamani, now 75 years old, has been playing throwball for the past 12 years. She says her life began with throwball. Such has been her enthusiasm that now she has a daughter, daughter-in-law and granddaughter playing on the Kolapulur village team,
Read full story

What You Can Do



Support us in continuing to change the lives of rural youth and women


Are you passionate about changing the lives of people in rural India? Then join hands with us to make a difference!
start a campaign

Start a Campaign

If you want to raise funds to empower rural India, join a campaign or create your own.

Be part of our awareness campaigns to let people know the importance of rural programs and initiatives.

Keep In Touch
Get the latest updates on projects and happenings at Action Rural Rejuvenation and on the rest of Isha's social work — delivered to your inbox.
I agree to the terms & conditions
Thank you for subscription.