On 8 January 2023, we conducted a mega program in Pollachi to train 1,050 farmers on how to generate 15 sources of income from coconut cultivation. Experts discussed techniques to inter-crop coconut with high-value crops such as pepper and timber trees to increase farmer income, improve coconut yield by raising soil fertility and methods to add value to coconut-related products. The participants were greatly inspired and were eager to try several of the ideas presented. The program concluded on a high note, with full involvement from the participants, and good coverage in news media.