Promoting Soil Biology-based Regenerative Agriculture
Save Soil - Regenerative Revolution (SS-RR) is a pioneering initiative dedicated to transforming agriculture in Tamil Nadu. With an emphasis on farm economics and agroecology, it provides training in scientific regenerative agriculture techniques to effectively combat soil degradation and the exodus of farmers from the agricultural sector. SS-RR envisions regenerative agriculture becoming the predominant practice across the state, achieved through a community-driven movement.
“Of all the economic activities in a nation, agriculture is the most fundamental and of paramount importance. A nation that neglects its farmers is bound to Dislocate its basic life-sustaining infrastructure.”
Stories of Change
Case Study: Turning Drumsticks into Gold: Mrs. Ponnarasi’s Success Story
14 Apr 2025
07:30 am
By turning native drumsticks into a range of high-value organic products, Mrs. Ponnarasi created a profitable family enterprise earning ₹1 lakh/month.
Growing More with Less – Mr. Rakesh’s Sustainable Banana Cultivation
28 May 2025
07:30 am
Using an innovative circular pit method, Mr. Rakesh tripled banana plant density while cutting water and fertilizer use significantly.
Natural Coconut Farming with Profit – The Story of Mr. P. Chennimalai from Kinathukadavu, Coimbatore
28 Jun 2025
07:30 am
On a 6.5-acre farm, Mr. Chennimalai earns ₹4.1 lakhs annually by growing coconuts and other crops naturally, showcasing self-sustained farming.
Tamil Nadu’s Largest Regenerative Agriculture Movement
Transformation
33,000+ trained
9,000+ transitioned
From chemical to natural farming
Collective Power
51,000+ farmers
242 peer groups
Connected, learning,
thriving together
Living Proof
200+ lead farmers
42-acre demo farms
Showcasing regenerative
methods on the ground
Digital Catalyst
100M+
online views
Largest active digital platform for regenerative agriculture
Roadmap to Regeneration
The Regenerative Revolution In Action
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Featured Initiatives
3-Month Internship on Model Farms
MODEL FARMS AS LIVING LABS
This internship offers a unique opportunity for farmers and aspiring farmers to live, learn, and practice natural farming methods on SS-RR’s model farms. Currently, SS-RR operates two such farms: one in Semmedu village in Coimbatore, and another in Thiruvannamalai.
AGRI-STARTUP 2.0 MEGA PROGRAM
AWARENESS & TRAINING PROGRAMS
The Save Soil Agri-startup Festival is a flagship event designed to ignite innovation and entrepreneurship among farmers, women, and youth in the agricultural sector. Held annually on India's Independence Day weekend, the festival celebrates self-reliance and sustainability through agri-based enterprise and collaboration.