Just shy of a decade, Velliangiri Uzhavan is celebrating yet another milestone in its fledgling journey – a turnover of Rs. 17.7 crore for financial year 2021-22, a 26% increase in its year-on-year turnover and a 165% increase in earnings per share for the year. But there is much more to this farmer producer organization than its astronomical growth.

Cauvery Calling is supporting over 34,000 #farmers daily via WhatsApp groups in Karnataka and Tamil Nadu to help them transition to #treebasedagriculture. Topics include model farmer videos, event updates, timber selection tips, and planting methods based on soil type, depth, salinity, etc.

Over 40 leading media houses joined Save Soil – Cauvery Calling in New Delhi as the project shared its impact and the humongous scale. The press conference highlighted how restoring soil health through tree-based agriculture can improve farmer livelihoods.