The nutmeg farmers were trained by the FPO and given exposure visits to different institutes to improve their knowledge of processing and marketing nutmeg. They even met directly with buyers and closed the deal directly, eventually setting up collection centers and organizing the aggregation of produce, packaging, and transportation. The farmers acknowledge that they would have been unable to sell at these rates as individual sellers, demonstrating the power of the FPO model.

Cauvery Calling continues to fire on all cylinders as activities on various fronts have been happening full throttle on the ground.

Just shy of a decade, Velliangiri Uzhavan is celebrating yet another milestone in its fledgling journey – a turnover of Rs. 17.7 crore for financial year 2021-22, a 26% increase in its year-on-year turnover and a 165% increase in earnings per share for the year. But there is much more to this farmer producer organization than its astronomical growth.