Our laborers often look at neighboring farms where everyone is spraying heavy chemical pesticides and say, 'Sir, everyone else is dousing their trees, why aren't you spraying anything?

Over 40 leading media houses joined Save Soil – Cauvery Calling in New Delhi as the project shared its impact and the humongous scale. The press conference highlighted how restoring soil health through tree-based agriculture can improve farmer livelihoods.

Cauvery Calling is supporting over 34,000 #farmers daily via WhatsApp groups in Karnataka and Tamil Nadu to help them transition to #treebasedagriculture. Topics include model farmer videos, event updates, timber selection tips, and planting methods based on soil type, depth, salinity, etc.